MacManda BlogTalk

Social media and online marketing news, tips and resources

MMM is seriously social: we share to help small businesses and nonprofits spread their message and grow their business.

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Small Business Marketing Trends for 2018

What's on the horizon in 2018 for small businesses and nonprofits? Today's blog is by content marketing expert Catherine Russell on marketing trends for 2018.    Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a…
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Social Media Updates Fall 2017

What's new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter  #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies.  #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to  Twitter briefly suspending actress Rose McGowan's…
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Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…
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Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media…
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#GivingTuesday Social Media Tips for Nonprofits

#GivingTuesday is November 28, 2017  #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year…
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Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM!

How to Increase Your Email Open Rate by 42% by guest blogger:  Catherine Russell of www.hirecatherine.com  Email marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your ideal audience won’t see everything you post -…
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How to Build Your Keyword Strategy So Your Site Gets Found Online

If you have a website or sell your product or services online, you need a keyword strategy. What is a keyword? Keywords or phrases are ideas and topics that explain what your content is about. In terms of SEO, they're the words and phrases that people enter into search engines to find information. What is a…
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How to Promote Your Blog Post

Every digital marketing expert will agree: your business needs a blog. But what if you have a blog - but no one is reading it? The answer? You have to promote your blog post. Writing a blog takes a lot of time, effort and discipline. For a small business owner who's wearing 100 hats, has…
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Nonprofit Digital Marketing Budget: A How-To

How much should a nonprofit spend on marketing? 3% of your total operating budget, give or take... A study by Go-to-Market Strategies suggests that about half of for-profits spend 6% of their revenue on marketing. Another study estimates that it closer to 10% for most companies.  ~ Social Media Today Every nonprofit is unique, with its…
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