1-Day Marketing Bootcamp for Busy Professionals  

This 1-day marketing bootcamp is geared towards busy professionals who want to learn DIY digital marketing strategies that save time and money and get results! 

Saturday, October 14, 2017 9am-3pm Delray Beach Chamber of Commerce 140 NE 1st St Delray Beach, Florida 33444 


Not available Oct 14? Sign up for our online digital marketing course.  

When you enroll in our Marketing Bootcamp, not only will you get 6 hours of digital marketing training, strategies, techniques, tools and resources that will save you time and money, you will also get: 

  • Worksheets plus bonus materials not covered in class: resources, tips and 
  • Live instruction plus Q&A time
  • Enrolled students are invited to an exclusive, closed Facebook group with new digital marketing tools and tips, ongoing discussions, and support. Your trainers Amanda and Catherine will be available LIVE every Thursday from 12noon-1pm ET, and answer questions daily in the Facebook group. 
  • Coffee and Lunch Included.

1-Day Digital Marketing Bootcamp AGENDA  

Laying the Foundation

Outlining Your Marketing Plan: Who is your target market? Where online do you HAVE to be? How to establish a digital marketing budget Your look: logos, branding and your image Resources: Who's going to do what, and when? Analytics: What worked, and what didn't? 

Getting Social

Social Media 101 for Business: What social media shoud I use? Scheduling your social media time Tips for being consistent on social media Engagement and growth, paid v organic 

Creating the Look 

Create Amazing DIY Graphics on a Budget: Creating the look Tools and resources Branded design Time-saving tips and tricks 

Revving Up Your SEO

Learn Website and Social Media SEO Strategies: SEO isn't dead: just ask Google Keyword strategy so people and search engines can find you Rank matters: how to use social media to boost your rank Online reputation: why you should Google yourself Developing a paid and unpaid SEO strategy  

Advancing Your Advertising Angle

How to Create Digital Ads that Convert on a Budget: Google Adwords v Facebook Setting an ad budget Evaluating the results 

Content Creation and Communication

Blogging and Email Marketing Best Practices: Why you should start a blog for your business How to grow your newsletter mailing list Putting it all together: website + social media + blog + newsletter = Communication 

Making It All Work Together

Developing and Scheduling a Consistent, Time-Saving Plan: Content promotion strategies that work How a content calendar saves you time Why being consistent matters Tips and Tricks  

Looking Back To Plan Ahead

Key learnings Strategies to keep it going Tips on what to do next 

Meet Your Instructors

Amanda MacMaster, MacMandaMedia.com Public Relations and Digital Marketing Expert:

" The best product or service will sell only if you have a clear Call to Action that speaks to your target audience."

Marketing pro Amanda MacMaster is addicted to all things digital, coffee and her little family including her husband (Scott) and her 5 rescue pets (JP, Tammy, Sadie, Coal & Bella).

Luckily for small businesses everywhere, Amanda turned her passion for technology, creativity, and design skills into a career as a marketing professional. A Boston native, Amanda relocated to South Florida where she honed her marketing skills for businesses and organizations. Prior to launching MacManda Media, Amanda's resume includes:

  • Marketing and Sales for D.R.E.A.M. Real Estate and Marriott International
  • Director of Marketing and Public Relations for Miami Design Preservation League

Currently, Amanda is involved in the following organizations:

  • President, Board of Directors Greater Miami Festival and Events Association
  • Marketing Committee, Florida Festivals and Events Association
  • Member & Presenter, Greater Delray Chamber of Commerce
  • Board Member, Board of Directors Art Deco Society of the Palm Beaches 

Catherine Russell, hireCatherine.com Content Writer and Social Media Consultant:

"What's the point of having a website if no one can find it?"

Catherine creates content and social media strategy; specializing in designing and executing integrated digital marketing content plans that achieve measurable results. Catherine's client roster includes small business, nonprofits, entrepreneurs and marketing agencies. 

With an AB in English from Notre Dame and an MBA, Catherine's career began in marketing and PR for nonprofits before moving to corporate life. Catherine can usually be found with her iPhone in one hand, a Starbucks in the other, and wearing sunglasses.

Before launching a private consulting service, Catherine's resume includes:

  • Director, Marketing IDM Software 
  • American Red Cross: Director, Donor Relations Greater Upstate NY Red Cross Director, Donor Marrow Program CT Red Cross 
  • Director, Volunteer Program CIRBC  

Catherine's nonprofit volunteer expertise includes:

  • Board, American Women's Group in Paris
  • Board, Bloom Where You're Planted, Paris
  • Girl Scout, Brownie and Cub Scout troop leader  
  • Board, Indianapolis Volunteer Center  
Amanda MacMaster, PR and Marketing Expert
Catherine Russell, Content Writer and Social Media Marketing Consultant

Course Takeaways

  • Tips and strategies to build your brand and create your marketing strategy
  • What digital channels are best for your business and how to use them.
  • How to track and analyze your marketing efforts.
  • How to help people find you online and rank higher in search engines. 
  • Marketing productivity tips and resources that save time and money.  
  • How to build a custom marketing plan that works for your business and your life. 


"I’m so happy that our entire CRA Marketing & Events Team took this class. I learned a lot and can’t wait to start working on our marketing plan!" 

- Mercedes C., Special Events Coordinator, C.R.A. Boynton Beach Community Redevelopment Agency

"I thoroughly enjoyed the class. It was offered at a level I was comfortable with - not too advanced nor simplistic. Concrete examples made the concepts easy to grasp and remember." - Debbie M., Greater Miami Festivals & Events Association

"Marketing in a Digital World has been an excellent class. Amanda is a great teacher and she really knows her stuff! This class has equipt me with relevant information about marketing and social media that will undoubtedly help me define and execute my marketing campaigns."

- Andrea S., Interior Designer

"Within a few months of working with MacManda Media... our social media tripled, our web hits grew over 400% and everything continues to go up up up! They are easy to work with and believe in our company. Amanda and her team are cheerleaders for my business. As a small business owner, every decision I make is high priority. MacManda Media is the BEST decision I made for my business to date."

 ~ Maria White, Small Business Owner 

"As a consultant since 2008 Russell’s advice has skyrocketed my small business towards success. Mentions in major media outlets such as the New York Times, the Washington Post and Travel + Leisure have come by my use of social media methods as instructed by my maven."

~ Toma Clark Haines, Luxury Travel Business Owner

"The team at MacManda Media attack projects with an energy that is electric and contagious. They have always delivered on every single thing they promised. Their attitude and zealousness for their work is effervescent! If you are looking to increase your visibility on the web and on any social media platform, call MacManda Media!"

~ Marie Hernandez, Community Nonprofit

"Catherine is a social media genius! She understands that I run a small business, and cannot focus solely on social media. I explained to her that my budget was practically microscopic, but that didn’t derail her. She instantly reviewed and edited my website, wrote blogs when I was time crunched, helped active my profile on LinkedIn, and directed me toward Pinterest and Twitter."

~ Stacey Thompson, Small Business Owner

"As a new small business owner, I was overwhelmed with everything I needed to do to run my business. I was doing ten different jobs and didn't have the time to figure out how to properly market my business or the money to hire marketing staff. MacManda Media made online marketing simple and affordable. I have a digtial plan that is not only easy for me to maintain, but is also successful. My social media and online presence grows everyday! "

~ Tracie Bush, Behavorial Therapist

"Catherine’s expertise in content editing and book marketing gave me the edge that I needed to succeed in a crowded publishing market."

~ Lisa Kelly, Author

"When I needed an Electronic Press Kit for a band, and needed it in a big hurry, MacManda Media worked tirelessly to a create a fabulous design in a very short amount of time at a very reasonable cost. I highly recommend MacManda Media for all of your branding and marketing needs." 

~ Julie Isaacson, Band Manager  

"Catherine was essential to the development and execution of my last project. She offered expert leadership and advice and was diligent about mitigating any potential risks."

~ Kathryn Kolaczek, PR Agency CEO