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Email: Amanda@MacMandaMedia.com

About: Amanda MacMaster

Event PR and marketing pro Amanda MacMaster is addicted to all things digital, coffee and her little family including her husband (Scott) and her 5 rescue pets (JP, Tammy, Sadie, Coal & Bella). Luckily for event organizers, Amanda turned her passion for technology, creativity and design skills into a career as event PR and marketing professional. A Boston native, Amanda relocated to South Florida where she honed her PR and marketing skills. Prior to launching MMM, Amanda's resume includes: • Director of Marketing, Arts Garage • Marketing and Sales for D.R.E.A.M. Real Estate and Marriott International • Director of Marketing and Public Relations for Miami Design Preservation League • President, Board of Directors Greater Miami Festival and Events Association Amanda, her husband and their dogs enjoy the Florida lifestyle.

Recent Posts by Amanda MacMaster

October is National Women’s Small Business Month

October is National Women’s Small Business Month
This month we recognize the accomplishments of female entrepreneurs. October was established as National Women’s Small Business Month to celebrate women business owners. As a female small business owner, I'm looking for ways to celebrate other women who own small businesses. And as a new working mom, I want my daughter to grow up in…
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Local SEO = Google My Business

Local SEO = Google My Business
89% of consumers search Google for information and solutions to their problems.Statista For many small business owners, local digital marketing is more important than ever. Can people in your community find you? What happens when people look for your services on their mobile phone? Does your business show up on Google Maps? How does your…
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What is ALT Text? – & Why You Need It

What is ALT Text? – & Why You Need It
People love images in blogs and social media posts. They love them so much that images are a ranking signal for search engines and strategic use of relevant images on your website and blog can help you rank higher. But Google and other search engines can’t see pictures. ALT tags – or alternative text –…
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Low-Cost Tech Tools for Event & Festival Planners

Low-Cost Tech Tools for Event & Festival Planners
Event professionals have their hands full creating, planning, marketing and executing events and festivals. Event managers are increasingly relying on the power of technology to help them manage their workload and connect with their audiences - and to produce better events. Events of all sizes and types can benefit from tech - small business events,…
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How to Attract Viewers to a Facebook Live Promoting Your Event

How to Attract Viewers to a Facebook Live Promoting Your Event
You need to build buzz and online visibility to promote your event. Social media marketing is key to making your event more visible, selling more tickets and getting more attendees. Social media tools can help spread your event news to the exact audience you're trying to reach. Video marketing still rules - because users love…
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NonProfit Event Marketing: Tips and Strategies

NonProfit Event Marketing: Tips and Strategies
A creative but flexible plan and knowing all the resources available in your community will help your nonprofit event succeed. Never put all your marketing eggs in one basket, or rely on last year's success: your marketing strategy needs a diverse approach that takes advantage of free - or nearly free - tools that help bring attention to your cause while creating an event that your supporters want to attend.
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Social Proof Strategies for Event Planners

Social Proof Strategies for Event Planners
If there isn't a photo on Instagram, it didn't happen! I attended a media workshop by GMFEA (Greater Miami Festivals and Events Association) about how to get your story covered by the media. The panel of experts included representatives from WLRN, Miami Artzine, Indulge Magazine, Miami.com, Miami New Times and WPBT. They discussed the Instagram…
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How Your Nonprofit Can Use the Donate Features on Facebook and Instagram

How Your Nonprofit Can Use the Donate Features on Facebook and Instagram
Fundraising is vital to the life of most nonprofit organizations; without financial donations from their community nonprofits cannot support their cause and in many cases, simply can't exist. The benefit of using social media as your fundraising platform is the online power of your supporters. When using Facebook as a fundraising platform to support your…
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How to Promote a Festival on Social Media

How to Promote a Festival on Social Media
Festivals are a popular way to entertain large crowds. Organizing a festival can take months of planning so you want to be sure that your festival is a success. Social media is one of the most cost-effective ways to reach your event's audience. Although much social media marketing is free, there is a real cost in…
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How To Build an Event Landing Page That Converts

How To Build an Event Landing Page That Converts
The first contact most people will have with your event is when they see your event landing page. Event planners don't want only to drive traffic to their event page: they need the landing page to successfully convince visitors to take action. Whatever type of event you're organizing, in order for your event to be…
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