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Recent Posts by Amanda MacMaster

NonProfit Event Marketing: Tips and Strategies

A creative but flexible plan and knowing all the resources available in your community will help your nonprofit event succeed. Never put all your marketing eggs in one basket, or rely on last year's success: your marketing strategy needs a diverse approach that takes advantage of free - or nearly free - tools that help bring attention to your cause while creating an event that your supporters want to attend.
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Social Proof Strategies for Event Planners

If there isn't a photo on Instagram, it didn't happen! I attended a media workshop by GMFEA (Greater Miami Festivals and Events Association) about how to get your story covered by the media. The panel of experts included representatives from WLRN, Miami Artzine, Indulge Magazine, Miami.com, Miami New Times and WPBT. They discussed the Instagram…
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How Your Nonprofit Can Use the Donate Features on Facebook and Instagram

Fundraising is vital to the life of most nonprofit organizations; without financial donations from their community nonprofits cannot support their cause and in many cases, simply can't exist. The benefit of using social media as your fundraising platform is the online power of your supporters. When using Facebook as a fundraising platform to support your…
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How to Promote a Festival on Social Media

Festivals are a popular way to entertain large crowds. Organizing a festival can take months of planning so you want to be sure that your festival is a success. Social media is one of the most cost-effective ways to reach your event's audience. Although much social media marketing is free, there is a real cost in…
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How To Build an Event Landing Page That Converts

The first contact most people will have with your event is when they see your event landing page. Event planners don't want only to drive traffic to their event page: they need the landing page to successfully convince visitors to take action. Whatever type of event you're organizing, in order for your event to be…
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Family-Friendly Activities in Downtown Delray Beach Dec 24 – 31

If you're looking to escape the cold and head somewhere warm for the holidays, there is nowhere like ocean-front Delray Beach Florida! Each Christmas season people in the know head to Delray Beach, The Village by the Sea. Delray Beach is known as an adult playground - but there are many family-friendly activities in downtown Delray…
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Holiday Tips for Small Business Owners

The holiday season is the time of year for small businesses to make their year-end business goals - and the time for small business owners to stress out. Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Green Monday. Free Shipping Day. Hanukka. Christmas Eve. Christmas. Boxing Day. Kwanzaa. New Year's Eve. New Year's Day.…
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Don’t SPAM: Small Business Best Practices for Email Marketing

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.   – Forrester Research An email list is a top tool used by small businesses and online marketers to connect with customers and increase their sales. Whether you send a monthly newsletter, a weekly…
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Local Marketing Tips to Build Your Small Business

Building a small business requires time, strategy, money and a great product. If you have the great product, how much time, strategy and money does it take for your business to become profitable? The easy answer: it depends. No one factor is more important than the other. We've all seen very successful businesses that in…
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The Difference Between Storytelling and Selling

A powerful story will make people pay attention to your brand. Storytelling is a must-have skill in your marketing arsenal. People want to connect with a product and the brand: they want to have real, authentic experiences - not a hard sell. Story telling instead of selling marketing can bring the right visitors to your website…
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