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#Facebook Is Now Hashtag Friendly!

Hashtags are a way to organize your content on social media so you can find other people talking about the same topic. Hashtags allow you to share your social media posts with people who are not your followers and to grow your reach and influence. First used on Twitter, hashtags are wildly popular on Instagram…
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Marketing On A Budget in the New Normal: GMFEA Webinar

It’s time to REBOOT and get back to business. These digital marketing tips and strategies will make your business get noticed online - without breaking your budget. The Greater Miami Festivals and Events Association (GMFEA) 2020 annual conference was unable to meet in person and instead hosted a virtual mini-conference. WATCH: Marketing On A Budget in…
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Back to Business Digital Marketing Do’s and Don’ts

Overnight the way we do business changed – and many small businesses and nonprofits are trying to figure out how to survive the crisis. How we do business has changed – maybe temporarily, but maybe forever. Every day we have a ”new normal.” Today, many businesses are trying to figure out how to re-open their…
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9 Ways to Support Local Small Businesses During the Coronavirus Crisis

As a small business owner myself and a digital marketing professional who helps promote other small businesses and nonprofits, I know first-hand how hard it is for a local business to build a following and loyal clientele under normal circumstances - and these circumstances are anything but normal! Today many businesses have been forced to…
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Virtual Event Marketing: How to Promote Your Online Event

A virtual event is held online rather than in real-life and allows you to reach a wider audience than in-person events. Online-only virtual events are a gathering of people where attendees are not physically in the same location but are connected via a common activity by going online over the internet. Online event manager Eventbrite…
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FB Live or Podcast: What’s Best for Your Business?

Reaching new audiences is a must-do to grow businesses. Small business owners who communicate directly with their audience stand out on social media and see increased engagement - and sales! There are many ways to tell your story and engage with your target audience on social media - and 2 of the biggest and most…
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Digital Marketing Trends in 2020: What You Need to Know

Technology will always be a key part of digital marketing trends, and that continues in 2020. But in 2020 the biggest drivers in digital marketing will involve people, not technology. Why? Because people do business with people.  Here are the top 5 digital marketing trends we're preparing to see more of in 2020! 5 Digital…
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What Are Your 2020 Content Marketing Goals?

Are You Ready For 2020? December is not only the last month of the year, but it's also the last month of the decade! If you want to start off with a bang, take some time now to plan your content marketing strategy for the new year. Developing your content marketing strategy now pays off…
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Fall 2019 Facebook and Instagram Changes

Its been a busy year for both Facebook and Instagram users and account owners as both social media platforms are continuing to introduce new features and changes to their algorithm. Combined, FB and IG have over 2.27 billion users, and 75% of those users logon daily. Facebook has announced that both FB and IG have…
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October is National Women’s Small Business Month

This month we recognize the accomplishments of female entrepreneurs. October was established as National Women’s Small Business Month to celebrate women business owners. As a female small business owner, I'm looking for ways to celebrate other women who own small businesses. And as a new working mom, I want my daughter to grow up in…
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