Nonprofit Digital Marketing Budget: A How-To
How much should a nonprofit spend on marketing? 3% of your total operating budget, give or take… A study by Go-to-Market Strategies suggests that about half
How To Create Images for Blogs and Social Media
Visual marketing is the use of images to convey your message. When you create unique images for your content, its sure to stand out in
How to Create A Facebook Ad Custom Audience
Facebook Custom Audiences for Powerful Targeted Ads There are many options available to target your Facebook ads via Facebook Ad Manager. To reach new audiences,
Increase Your Reach with SEO + Paid Advertising
Which is better to reach your target audience: SEO or paid ads? SEO + PPC = $$$ To dominate search marketing, combine SEO
Google Ads v Facebook Ads: What’s Right for Your Small Business?
Why You Need Paid Advertising to Get Found Online Getting found in the crowded online world – search engines and social media – has changed
Top 5 Hacks to Grow Your Instagram
5 Resources to Help Manage Instagram Accounts Written by guest blogger: Catherine Russell of www.hirecatherine.com When it comes to social media success, marketers across all types of
Professional Branding: What Your Social Media Profiles Say About You
Your social media profiles send a strong message on who you are and what you want to talk about online. In seconds your viewers will decide
How to Create Client Personas for Your Target Audience
Do You Know Your Clients? If you want to build your business through digital marketing, you already know that the 1st step is to create
5 New Ways to Use Social Media to Promote Your Event
Tips to Build Buzz and Attendance for Your Event Using Social Media Good communications and branding are key to making your event more visible, selling
5 Free Productivity Tools for Small Business Owners
Productivity Tools and How To Use Them Running your company can be overwhelming, with a never-ending list of things to do and a very limited
Sponsorship: Is It Right for Your Event?
What Is Event Sponsorship? We’re used to seeing corporate logos and sponsors on many different types of events – everything from the Olympics to your
Are Sales Funnels Replacing Websites?
Do Businesses Need a Website? I recently spoke to a group of realtors about using social media and digital marketing to build their business, and