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MacManda BlogTalk

Social media and online marketing news, tips and resources

MMM is seriously social: we share to help small businesses and nonprofits spread their message and grow their business.

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Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media…
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#GivingTuesday Social Media Tips for Nonprofits

#GivingTuesday is November 28, 2017  #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year…
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Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM!

How to Increase Your Email Open Rate by 42% by guest blogger:  Catherine Russell of www.hirecatherine.com  Email marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your ideal audience won’t see everything you post -…
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How to Build Your Keyword Strategy So Your Site Gets Found Online

If you have a website or sell your product or services online, you need a keyword strategy. What is a keyword? Keywords or phrases are ideas and topics that explain what your content is about. In terms of SEO, they're the words and phrases that people enter into search engines to find information. What is a…
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How to Promote Your Blog Post

Every digital marketing expert will agree: your business needs a blog. But what if you have a blog - but no one is reading it? The answer? You have to promote your blog post. Writing a blog takes a lot of time, effort and discipline. For a small business owner who's wearing 100 hats, has…
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Nonprofit Digital Marketing Budget: A How-To

How much should a nonprofit spend on marketing? 3% of your total operating budget, give or take... A study by Go-to-Market Strategies suggests that about half of for-profits spend 6% of their revenue on marketing. Another study estimates that it closer to 10% for most companies.  ~ Social Media Today Every nonprofit is unique, with its…
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How To Create Images for Blogs and Social Media

Visual marketing is the use of images to convey your message. When you create unique images for your content, its sure to stand out in the crowd. Instagram, SnapChat, Twitter, Facebook, Pinterest... even LinkedIn - all the major social media platforms give preference to images in their newsfeed. In addition, your blog posts, digital ads,…
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How to Create A Facebook Ad Custom Audience

Facebook Custom Audiences for Powerful Targeted Ads There are many options available to target your Facebook ads via Facebook Ad Manager. To reach new audiences, you may want to target your ad based on demographics such as location, interests, gender or age. You can also target your ad’s audience based on your existing CRM (customer relationship…
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Increase Your Reach with SEO + Paid Advertising

Which is better to reach your target audience: SEO or paid ads?     SEO + PPC = $$$ To dominate search marketing, combine SEO marketing with paid ads to optimize your reach and maximize your budget. Organic search results are what appear on search engine results pages (SERPs) when someone enters a word or string of…
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