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Category Archives: Content Marketing

The Difference Between Storytelling and Selling

A powerful story will make people pay attention to your brand. Storytelling is a must-have skill in your marketing arsenal. People want to connect with a product and the brand: they want to have real, authentic experiences - not a hard sell. Story telling instead of selling marketing can bring the right visitors to your website…
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Small Business Marketing Trends for 2018

What's on the horizon in 2018 for small businesses and nonprofits? Today's blog is by content marketing expert Catherine Russell on marketing trends for 2018.    Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a…
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How To Create Images for Blogs and Social Media

Visual marketing is the use of images to convey your message. When you create unique images for your content, its sure to stand out in the crowd. Instagram, SnapChat, Twitter, Facebook, Pinterest... even LinkedIn - all the major social media platforms give preference to images in their newsfeed. In addition, your blog posts, digital ads,…
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Increase Your Reach with SEO + Paid Advertising

Which is better to reach your target audience: SEO or paid ads?     SEO + PPC = $$$ To dominate search marketing, combine SEO marketing with paid ads to optimize your reach and maximize your budget. Organic search results are what appear on search engine results pages (SERPs) when someone enters a word or string of…
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How to Create Client Personas for Your Target Audience

Do You Know Your Clients? If you want to build your business through digital marketing, you already know that the 1st step is to create a content marketing strategy so you have a plan of what you want to publish: what you want to share where you want to post it how you want to promote…
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Are Sales Funnels Replacing Websites?

Do Businesses Need a Website? I recently spoke to a group of realtors about using social media and digital marketing to build their business, and the question came up: Do I still need a website if I use lead pages to sell my listings? Small businesses, entrepreneurs and nonprofits benefit from having both an online…
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Holiday Marketing Strategy: Its Not Too Late!

Holiday Social Media Marketing Black Friday, Cyber Monday, Giving Tuesday... not to mention Thanksgiving, Christmas, Hannukah, New Years! The holidays are right around the corner. If you haven't started your holiday marketing campaign yet, it's not too late! Here are five things you can do today to launch your online holiday marketing campaign. 5 Fast…
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PR and Content Marketing: BFFs

How to Use Content Marketing for Public Relations Content marketing is the art of creating high quality, relevant and useful information to drive a specific audience to your online content - such as your website, a video, a new blog post or a specific landing page. Effective PR is about getting a specific message to…
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Press Release SEO Tips

SEO Tips for Writing Press Releases Contrary to some opinions out there, press releases are not dead! But they have changed significantly in the last 5 years. Press release strategy, content and distribution use to be a highly manual activity that needed to be prepared and mailed in advance of an announcement. Today, the vast majority…
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