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Content Marketing

Increase Your Reach with SEO + Paid Advertising

Increase Your Reach with SEO + Paid Advertising

Which is better to reach your target audience: SEO or paid ads?     SEO + PPC = $$$ To dominate search marketing, combine SEO marketing with paid ads to optimize your reach and maximize your budget. Organic search results are what appear on search engine results pages (SERPs) when someone enters a word or string of …

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How to Create Client Personas for Your Target Audience

How to Create Client Personas for Your Target Audience

Do You Know Your Clients? If you want to build your business through digital marketing, you already know that the 1st step is to create a content marketing strategy so you have a plan of what you want to publish: what you want to share where you want to post it how you want to promote …

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5 Fast Holiday Social Media Marketing Strategies

Holiday Marketing Strategy: Its Not Too Late!

Holiday Social Media Marketing Black Friday, Cyber Monday, Giving Tuesday… not to mention Thanksgiving, Christmas, Hannukah, New Years! The holidays are right around the corner. If you haven’t started your holiday marketing campaign yet, it’s not too late! Here are five things you can do today to launch your online holiday marketing campaign. 5 Fast …

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press release SEO tips

Press Release SEO Tips

SEO Tips for Writing Press Releases Contrary to some opinions out there, press releases are not dead! But they have changed significantly in the last 5 years. Press release strategy, content and distribution use to be a highly manual activity that needed to be prepared and mailed in advance of an announcement. Today, the vast majority …

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Is Your Website Mobile-Friendly- Why Content Optimization Matters

Mobile Marketing: Are Your Visitors Leaving?

#MobileGeddon and AMP: Is Your Website Mobile-Friendly 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load ~ Google Many months ago in April 2015 Google notified website owners that they were changing their algorithm to reward mobile-friendly sites with higher rank and would penalize websites that did not provide …

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Why Post on Social Media If No One Sees It?

Does Anyone See Your Social Media Posts? It’s important to organically grow your online followers and engagement on social media and not just post content because someone told you that’s how to build your business. What Are Organic Followers? Organic followers grow your online community by sharing content other people want to read, as opposed to advertising …

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