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Category Archives: Digital Marketing

Low-Cost Tech Tools for Event & Festival Planners

Event professionals have their hands full creating, planning, marketing and executing events and festivals. Event managers are increasingly relying on the power of technology to help them manage their workload and connect with their audiences - and to produce better events. Events of all sizes and types can benefit from tech - small business events,…
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Don’t SPAM: Small Business Best Practices for Email Marketing

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.   – Forrester Research An email list is a top tool used by small businesses and online marketers to connect with customers and increase their sales. Whether you send a monthly newsletter, a weekly…
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Small Business Marketing Trends for 2018

What's on the horizon in 2018 for small businesses and nonprofits? Today's blog is by content marketing expert Catherine Russell on marketing trends for 2018.    Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a…
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Social Media Updates Fall 2017

What's new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter  #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies.  #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to  Twitter briefly suspending actress Rose McGowan's…
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Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…
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Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media…
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Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM!

How to Increase Your Email Open Rate by 42% by guest blogger:  Catherine Russell of www.hirecatherine.com  Email marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your ideal audience won’t see everything you post -…
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How to Promote Your Blog Post

Every digital marketing expert will agree: your business needs a blog. But what if you have a blog - but no one is reading it? The answer? You have to promote your blog post. Writing a blog takes a lot of time, effort and discipline. For a small business owner who's wearing 100 hats, has…
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Nonprofit Digital Marketing Budget: A How-To

How much should a nonprofit spend on marketing? 3% of your total operating budget, give or take... A study by Go-to-Market Strategies suggests that about half of for-profits spend 6% of their revenue on marketing. Another study estimates that it closer to 10% for most companies.  ~ Social Media Today Every nonprofit is unique, with its…
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