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Category Archives: Digital Marketing

Marketing On A Budget in the New Normal: GMFEA Webinar

It’s time to REBOOT and get back to business. These digital marketing tips and strategies will make your business get noticed online - without breaking your budget. The Greater Miami Festivals and Events Association (GMFEA) 2020 annual conference was unable to meet in person and instead hosted a virtual mini-conference. WATCH: Marketing On A Budget in…
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Back to Business Digital Marketing Do’s and Don’ts

Overnight the way we do business changed – and many small businesses and nonprofits are trying to figure out how to survive the crisis. How we do business has changed – maybe temporarily, but maybe forever. Every day we have a ”new normal.” Today, many businesses are trying to figure out how to re-open their…
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Digital Marketing Trends in 2020: What You Need to Know

Technology will always be a key part of digital marketing trends, and that continues in 2020. But in 2020 the biggest drivers in digital marketing will involve people, not technology. Why? Because people do business with people.  Here are the top 5 digital marketing trends we're preparing to see more of in 2020! 5 Digital…
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Low-Cost Tech Tools for Event & Festival Planners

Event professionals have their hands full creating, planning, marketing and executing events and festivals. Event managers are increasingly relying on the power of technology to help them manage their workload and connect with their audiences - and to produce better events. Events of all sizes and types can benefit from tech - small business events,…
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Don’t SPAM: Small Business Best Practices for Email Marketing

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.   – Forrester Research An email list is a top tool used by small businesses and online marketers to connect with customers and increase their sales. Whether you send a monthly newsletter, a weekly…
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Small Business Marketing Trends for 2018

What's on the horizon in 2018 for small businesses and nonprofits? Today's blog is by content marketing expert Catherine Russell on marketing trends for 2018.    Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a…
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Social Media Updates Fall 2017

What's new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter  #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies.  #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to  Twitter briefly suspending actress Rose McGowan's…
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Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…
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Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media…
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