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Digital Marketing

Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM!

How to Increase Your Email Open Rate by 42% by guest blogger:  Catherine Russell of www.hirecatherine.com  Email marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your ideal audience won’t see everything you post – …

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Nonprofit Digital Marketing Budget- A How-To

Nonprofit Digital Marketing Budget: A How-To

How much should a nonprofit spend on marketing? 3% of your total operating budget, give or take… A study by Go-to-Market Strategies suggests that about half of for-profits spend 6% of their revenue on marketing. Another study estimates that it closer to 10% for most companies.  ~ Social Media Today Every nonprofit is unique, with its …

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How To Create Unique Images for Blogs & Social Media

How To Create Images for Blogs and Social Media

Visual marketing is the use of images to convey your message. When you create unique images for your content, its sure to stand out in the crowd. Instagram, SnapChat, Twitter, Facebook, Pinterest… even LinkedIn – all the major social media platforms give preference to images in their newsfeed. In addition, your blog posts, digital ads, …

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How to Create A Facebook Ad Custom Audience

How to Create A Facebook Ad Custom Audience

Facebook Custom Audiences for Powerful Targeted Ads There are many options available to target your Facebook ads via Facebook Ad Manager. To reach new audiences, you may want to target your ad based on demographics such as location, interests, gender or age. You can also target your ad’s audience based on your existing CRM (customer relationship …

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Pay Per Click (PPC)

Google Ads v Facebook Ads: What’s Right for Your Small Business?

Why You Need Paid Advertising to Get Found Online Getting found in the crowded online world – search engines and social media – has changed dramatically. As social media evolved as a strategy to market your business online it’s become increasingly difficult to get your posts seen online – even by your followers and paid …

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Instagram Hacks

Top 5 Hacks to Grow Your Instagram

5 Resources to Help Manage Instagram Accounts Written by guest blogger:  Catherine Russell of www.hirecatherine.com When it comes to social media success, marketers across all types of organizations are turning to Instagram. Why? Because IG is where your audience is. Check out these stats from this infographic by WebsiteBuilder.org: Over 600 million IG users, with over 300 …

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How to Create Client Personas for Your Target Audience

How to Create Client Personas for Your Target Audience

Do You Know Your Clients? If you want to build your business through digital marketing, you already know that the 1st step is to create a content marketing strategy so you have a plan of what you want to publish: what you want to share where you want to post it how you want to promote …

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5 Fast Holiday Social Media Marketing Strategies

Holiday Marketing Strategy: Its Not Too Late!

Holiday Social Media Marketing Black Friday, Cyber Monday, Giving Tuesday… not to mention Thanksgiving, Christmas, Hannukah, New Years! The holidays are right around the corner. If you haven’t started your holiday marketing campaign yet, it’s not too late! Here are five things you can do today to launch your online holiday marketing campaign. 5 Fast …

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