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Category Archives: Event Marketing

Event Marketing Checklist and Tips

Event planning isn't on hold - but it has changed in 2020! March event cancellations have continued through the summer, and while many events were canceled, some were rescheduled (and sometimes canceled again!) and others have been reimagined as virtual events. For nonprofit organizations, canceled events mean a loss in revenue that results in fewer…
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Marketing On A Budget in the New Normal: GMFEA Webinar

It’s time to REBOOT and get back to business. These digital marketing tips and strategies will make your business get noticed online - without breaking your budget. The Greater Miami Festivals and Events Association (GMFEA) 2020 annual conference was unable to meet in person and instead hosted a virtual mini-conference. WATCH: Marketing On A Budget in…
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Virtual Event Marketing: How to Promote Your Online Event

A virtual event is held online rather than in real-life and allows you to reach a wider audience than in-person events. Online-only virtual events are a gathering of people where attendees are not physically in the same location but are connected via a common activity by going online over the internet. Online event manager Eventbrite…
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Low-Cost Tech Tools for Event & Festival Planners

Event professionals have their hands full creating, planning, marketing and executing events and festivals. Event managers are increasingly relying on the power of technology to help them manage their workload and connect with their audiences - and to produce better events. Events of all sizes and types can benefit from tech - small business events,…
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How to Attract Viewers to a Facebook Live Promoting Your Event

You need to build buzz and online visibility to promote your event. Social media marketing is key to making your event more visible, selling more tickets and getting more attendees. Social media tools can help spread your event news to the exact audience you're trying to reach. Video marketing still rules - because users love…
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Social Proof Strategies for Event Planners

If there isn't a photo on Instagram, it didn't happen! I attended a media workshop by GMFEA (Greater Miami Festivals and Events Association) about how to get your story covered by the media. The panel of experts included representatives from WLRN, Miami Artzine, Indulge Magazine, Miami.com, Miami New Times and WPBT. They discussed the Instagram…
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How to Promote a Festival on Social Media

Festivals are a popular way to entertain large crowds. Organizing a festival can take months of planning so you want to be sure that your festival is a success. Social media is one of the most cost-effective ways to reach your event's audience. Although much social media marketing is free, there is a real cost in…
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How To Build an Event Landing Page That Converts

The first contact most people will have with your event is when they see your event landing page. Event planners don't want only to drive traffic to their event page: they need the landing page to successfully convince visitors to take action. Whatever type of event you're organizing, in order for your event to be…
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Family-Friendly Activities in Downtown Delray Beach Dec 24 – 31

If you're looking to escape the cold and head somewhere warm for the holidays, there is nowhere like ocean-front Delray Beach Florida! Each Christmas season people in the know head to Delray Beach, The Village by the Sea. Delray Beach is known as an adult playground - but there are many family-friendly activities in downtown Delray…
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After Your Event: Automated Post-Event Emails

Do you need good online reviews of your event? Are you looking for ideas for future event planning? Post-event evaluations are both an important part of your future event planning and a way to generate positive PR and reach new audiences. After an event, it's important to get feedback and reviews from all your attendees.…
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