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Category Archives: Personal Branding

Professional Branding: What Your Social Media Profiles Say About You

Your social media profiles send a strong message on who you are and what you want to talk about online. In seconds your viewers will decide whether they want to read your posts, follow you, respond to you - or ignore you and go on to the next profile. An annual 5-minute social media audit is important to spot-check your online bios so that something critical isn't forgotten... such as a job change or a new accomplishment.

tip: Mark your calendars: schedule an annual 5-minute social media audit every January

5 LinkedIn Profile Tips 

For professional branding and networking, LinkedIn is key to building your career and growing your business. (Must Read: 5 Reasons You Need to Be On LinkedIn). Your LinkedIn profile is key to demonstrating you're a savvy professional who means business!

1. Custom URL
1st impressions count, and on LinkedIn your URL demonstrates if you're an experienced business person or if you're not comfortable online. A custom URL optimizes your profile for search engines, and is not the impression you want to leave.

2. Optimize Your Summary
LinkedIn automatically displays the first 223 characters of your summary below your headline, followed by See More (only 63 characters display on mobile). A carefully crafted Summary with a clear call to action will spur people to click and See More.

3. Keywords Count
Keywords make your LinkedIn headline searchable: but don't limit keywords to your headline. Keywords are vital in the first few words of each section of your LinkedIn profile so your message is clear and memorable. The right keywords lead to opportunity.

4. Don't Leave Blank Spaces
LinkedIn is giving you an opportunity to promote yourself and differentiate yourself from the competition. Whether you've just graduated and are searching for a first job or you've been on LinkedIn for years, search through your accomplishments and make sure your LinkedIn profile is complete.

5. Volunteering Gives An Edge
People like to do business with other people. Take LinkedIn beyond the basics and include your volunteer and cause-related interests, with the goal that like-minded people will want to connect with you!

LinkedIn isn't difficult to use, but it is strategic. Make your LinkedIn profile stand out from the competition by using simple techniques that demonstrate your skills and make it easy for potential opportunities to connect.

How to Build Your Personal Brand with LinkedIn

LinkedIn for Branding If you thought LinkedIn is just for salesmen looking for leads or job seekers trying to network, you're missing out on a strategic online opportunity to build your personal brand and grow and manage your connections and relationships. Today, everyone has a personal brand: who you are, what you do, and why…
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Digital Marketing Branding Template – FREE Download

Digital Marketing Branding Template This branding guide sheet will help you create a brand and personality on your social media platforms, reach your target audience and manage your social media posts. Brand consistency across all platforms is important: you want the same profile, colors and information so your audience recognizes you. Our free branding guide…
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Social Media Marketing for Real Estate Agents

Social Media Marketing for Real Estate Agents Searching for a home online is now the norm, not the exception. Social media marketing is a cost-effective, high-impact strategy for real estate agents to connect with current and potential clients, boost their online profile and amplify their marketing efforts. Millennials think of social media as an indispensable tool and want nothing…
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5 Minute Social Media Audit

written by Catherine Russell of 5 Easy Updates to Your Social Media Profiles Your social media profiles represent your personal brand: they’re your first impression in online networking. Just as your business card needs to be updated occasionally, your social media profiles need to be reviewed and updated to keep pace with changes to…
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