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Category Archives: Public Relations

Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…
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How to Use Brand Ambassadors for Your Event

Using Brand Ambassadors for Your Event Planning and executing a successful event requires a lot of time and teamwork! The reality is, many organizations simply don't have enough time or enough team members to get everything done. Paid employees are often stretched thin running day-to-day operations, and many of the critical event tasks get pushed…
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PR and Content Marketing: BFFs

How to Use Content Marketing for Public Relations Content marketing is the art of creating high quality, relevant and useful information to drive a specific audience to your online content - such as your website, a video, a new blog post or a specific landing page. Effective PR is about getting a specific message to…
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Press Release SEO Tips

SEO Tips for Writing Press Releases Contrary to some opinions out there, press releases are not dead! But they have changed significantly in the last 5 years. Press release strategy, content and distribution use to be a highly manual activity that needed to be prepared and mailed in advance of an announcement. Today, the vast majority…
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