Category Archives: Public Relations

Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…

Using Brand Ambassadors for Your Event Planning and executing a successful event requires a lot of time and teamwork! The reality is, many organizations simply don't have enough time or enough team members to get everything done. Paid employees are often stretched thin running day-to-day operations, and many of the critical event tasks get pushed…

How to Use Content Marketing for Public Relations Content marketing is the art of creating high quality, relevant and useful information to drive a specific audience to your online content - such as your website, a video, a new blog post or a specific landing page. Effective PR is about getting a specific message to…

SEO Tips for Writing Press Releases Contrary to some opinions out there, press releases are not dead! But they have changed significantly in the last 5 years. Press release strategy, content and distribution use to be a highly manual activity that needed to be prepared and mailed in advance of an announcement. Today, the vast majority…

October 16, 2019
October is National Women’s Small Business Month

This month we recognize the accomplishments of female entrepreneurs. October was established as National Women’s Small Business Month to celebrate women...
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September 10, 2019
Local SEO = Google My Business

89% of consumers search Google for information and solutions to their problems. Statista For many small business owners, local digital marketing...
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August 28, 2019
What is ALT Text? – & Why You Need It

People love images in blogs and social media posts. They love them so much that images are a ranking signal for...
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