Category Archives: Public Relations

Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…

Using Brand Ambassadors for Your Event Planning and executing a successful event requires a lot of time and teamwork! The reality is, many organizations simply don't have enough time or enough team members to get everything done. Paid employees are often stretched thin running day-to-day operations, and many of the critical event tasks get pushed…

How to Use Content Marketing for Public Relations Content marketing is the art of creating high quality, relevant and useful information to drive a specific audience to your online content - such as your website, a video, a new blog post or a specific landing page. Effective PR is about getting a specific message to…

SEO Tips for Writing Press Releases Contrary to some opinions out there, press releases are not dead! But they have changed significantly in the last 5 years. Press release strategy, content and distribution use to be a highly manual activity that needed to be prepared and mailed in advance of an announcement. Today, the vast majority…

August 28, 2019
What is ALT Text? – And Why You Need It

People love images in blogs and social media posts. They love them so much that images are a ranking signal for...
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July 09, 2019
Low-Cost Tech Tools for Event & Festival Planners

Event professionals have their hands full creating, planning, marketing and executing events and festivals. Event managers are increasingly relying on the...
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June 12, 2019
How to Attract Viewers to a Facebook Live Promoting Your Event

You need to build buzz and online visibility to promote your event. Social media marketing is key to making your event...
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