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Back to Business Digital Marketing Do's and Don'ts | Amanda MacMaster | MacManda Media

Back to Business Digital Marketing Do’s and Don’ts

Overnight the way we do business changed – and many small businesses and nonprofits are trying to figure out how to survive the crisis. How we do business has changed – maybe temporarily, but maybe forever. Every day we have a ”new normal.” Today, many businesses are trying to figure out how to re-open their …

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#Shoplocal 9 Ways to Support Local Small Businesses During the Coronavirus Crisis | Amanda MacMaster | MacManda Media

9 Ways to Support Local Small Businesses During the Coronavirus Crisis

As a small business owner myself and a digital marketing professional who helps promote other small businesses and nonprofits, I know first-hand how hard it is for a local business to build a following and loyal clientele under normal circumstances – and these circumstances are anything but normal! Today many businesses have been forced to …

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FB Live or Podcast: What’s Best for Your Business? | Amanda MacMaster | MacManda Media

FB Live or Podcast: What’s Best for Your Business?

Reaching new audiences is a must-do to grow businesses. Small business owners who communicate directly with their audience stand out on social media and see increased engagement – and sales! There are many ways to tell your story and engage with your target audience on social media – and 2 of the biggest and most …

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5 Digital Marketing Trends for 2020

Digital Marketing Trends in 2020: What You Need to Know

Technology will always be a key part of digital marketing trends, and that continues in 2020. But in 2020 the biggest drivers in digital marketing will involve people, not technology. Why? Because people do business with people.  Here are the top 5 digital marketing trends we’re preparing to see more of in 2020! 5 Digital …

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WomensSmallBusinessMonth

October is National Women’s Small Business Month

This month we recognize the accomplishments of female entrepreneurs. October was established as National Women’s Small Business Month to celebrate women business owners. As a female small business owner, I’m looking for ways to celebrate other women who own small businesses. And as a new working mom, I want my daughter to grow up in …

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Holiday Tips for Small Business Owners

The holiday season is the time of year for small businesses to make their year-end business goals – and the time for small business owners to stress out. Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Green Monday. Free Shipping Day. Hanukka. Christmas Eve. Christmas. Boxing Day. Kwanzaa. New Year’s Eve. New Year’s Day. …

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Don't SPAM: Small Business Best Practices for Email Marketing | Amanda MacMaster | MacManda Media

Don’t SPAM: Small Business Best Practices for Email Marketing

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.   – Forrester Research An email list is a top tool used by small businesses and online marketers to connect with customers and increase their sales. Whether you send a monthly newsletter, a weekly …

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Local Marketing Tips to Build Your Small Business | Amanda MacMaster | MacManda Media

Local Marketing Tips to Build Your Small Business

Building a small business requires time, strategy, money and a great product. If you have the great product, how much time, strategy and money does it take for your business to become profitable? The easy answer: it depends. No one factor is more important than the other. We’ve all seen very successful businesses that in …

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