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Category Archives: Small Business

Holiday Tips for Small Business Owners

The holiday season is the time of year for small businesses to make their year-end business goals - and the time for small business owners to stress out. Thanksgiving. Black Friday. Small Business Saturday. Cyber Monday. Giving Tuesday. Green Monday. Free Shipping Day. Hanukka. Christmas Eve. Christmas. Boxing Day. Kwanzaa. New Year's Eve. New Year's Day.…
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Don’t SPAM: Small Business Best Practices for Email Marketing

90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed.   – Forrester Research An email list is a top tool used by small businesses and online marketers to connect with customers and increase their sales. Whether you send a monthly newsletter, a weekly…
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Local Marketing Tips to Build Your Small Business

Building a small business requires time, strategy, money and a great product. If you have the great product, how much time, strategy and money does it take for your business to become profitable? The easy answer: it depends. No one factor is more important than the other. We've all seen very successful businesses that in…
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The Difference Between Storytelling and Selling

A powerful story will make people pay attention to your brand. Storytelling is a must-have skill in your marketing arsenal. People want to connect with a product and the brand: they want to have real, authentic experiences - not a hard sell. Story telling instead of selling marketing can bring the right visitors to your website…
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Social Media Changes that Small Business Owners Need to Know

Social media has been in the headlines recently - some good, and some not so good! No matter what is going on with social media, both individuals and small businesses rely on social media to get and give information. Small business owners have a hard time keeping up with the rapidly happening changes on the social…
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Small Business Marketing Trends for 2018

What's on the horizon in 2018 for small businesses and nonprofits? Today's blog is by content marketing expert Catherine Russell on marketing trends for 2018.    Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a…
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Social Media Updates Fall 2017

What's new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter  #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies.  #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to  Twitter briefly suspending actress Rose McGowan's…
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Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…
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Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media…
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Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM!

How to Increase Your Email Open Rate by 42% by guest blogger:  Catherine Russell of www.hirecatherine.com  Email marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your ideal audience won’t see everything you post -…
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