Contact Us:

Email: Amanda@MacMandaMedia.com

Small Business

The Difference Between Storytelling and Selling | Amanda MacMaster | MacManda Media

The Difference Between Storytelling and Selling

A powerful story will make people pay attention to your brand. Storytelling is a must-have skill in your marketing arsenal. People want to connect with a product and the brand: they want to have real, authentic experiences – not a hard sell. Story telling instead of selling marketing can bring the right visitors to your website …

The Difference Between Storytelling and Selling Read More »

Social Media Changes that Small Business Owners Need to Know | MacManda Media

Social Media Changes that Small Business Owners Need to Know

Social media has been in the headlines recently – some good, and some not so good! No matter what is going on with social media, both individuals and small businesses rely on social media to get and give information. Small business owners have a hard time keeping up with the rapidly happening changes on the social …

Social Media Changes that Small Business Owners Need to Know Read More »

Small Business Marketing Trends for 2018 _ MacManda Media

Small Business Marketing Trends for 2018

What’s on the horizon in 2018 for small businesses and nonprofits? Today’s blog is by content marketing expert Catherine Russell on marketing trends for 2018.    Small business and entrepreneurs need to look for new and innovative ways to reach consumers, increase brand awareness, boost their marketing strategy and results – and not spend a …

Small Business Marketing Trends for 2018 Read More »

Social Media Updates Fall 2017- MacManda Media

Social Media Updates Fall 2017

What’s new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter  #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies.  #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to  Twitter briefly suspending actress Rose McGowan’s …

Social Media Updates Fall 2017 Read More »

Social Purpose Campaigns - Is It Right for Your Brand | MacManda Media

Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all …

Social Purpose Campaigns: Is It Right for Your Brand? Read More »

Automate versus Scheduling Social Media | MacManda Media

Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media …

Automate versus Scheduling Social Media: There’s A Difference Read More »

Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM!

How to Increase Your Email Open Rate by 42% by guest blogger:  Catherine Russell of www.hirecatherine.com  Email marketing is an inexpensive and effective way to keep in touch with your customers and prospects. Do you have a blog? A Facebook Page? Do you post on Twitter and Instagram? Most of your ideal audience won’t see everything you post – …

Newsletter Tips to Get More Opens and Clicks – and Not Go to SPAM! Read More »

How to Create A Facebook Ad Custom Audience

How to Create A Facebook Ad Custom Audience

Facebook Custom Audiences for Powerful Targeted Ads There are many options available to target your Facebook ads via Facebook Ad Manager. To reach new audiences, you may want to target your ad based on demographics such as location, interests, gender or age. You can also target your ad’s audience based on your existing CRM (customer relationship …

How to Create A Facebook Ad Custom Audience Read More »

Increase Your Reach with SEO + Paid Advertising

Increase Your Reach with SEO + Paid Advertising

Which is better to reach your target audience: SEO or paid ads?     SEO + PPC = $$$ To dominate search marketing, combine SEO marketing with paid ads to optimize your reach and maximize your budget. Organic search results are what appear on search engine results pages (SERPs) when someone enters a word or string of …

Increase Your Reach with SEO + Paid Advertising Read More »