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Small Business

Pay Per Click (PPC)

Google Ads v Facebook Ads: What’s Right for Your Small Business?

Why You Need Paid Advertising to Get Found Online Getting found in the crowded online world – search engines and social media – has changed dramatically. As social media evolved as a strategy to market your business online it’s become increasingly difficult to get your posts seen online – even by your followers and paid …

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How to Create Client Personas for Your Target Audience

How to Create Client Personas for Your Target Audience

Do You Know Your Clients? If you want to build your business through digital marketing, you already know that the 1st step is to create a content marketing strategy so you have a plan of what you want to publish: what you want to share where you want to post it how you want to promote …

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How to Use Brand Ambassadors for Your Event

How to Use Brand Ambassadors for Your Event

Using Brand Ambassadors for Your Event Planning and executing a successful event requires a lot of time and teamwork! The reality is, many organizations simply don’t have enough time or enough team members to get everything done. Paid employees are often stretched thin running day-to-day operations, and many of the critical event tasks get pushed …

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5 Fast Holiday Social Media Marketing Strategies

Holiday Marketing Strategy: Its Not Too Late!

Holiday Social Media Marketing Black Friday, Cyber Monday, Giving Tuesday… not to mention Thanksgiving, Christmas, Hannukah, New Years! The holidays are right around the corner. If you haven’t started your holiday marketing campaign yet, it’s not too late! Here are five things you can do today to launch your online holiday marketing campaign. 5 Fast …

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Productivity Tips for Small Business Owners

Productivity Tips for Small Business Owners

Is Work/Life Balance a Myth for Small Business Owners? Every small business owner knows the feeling: 1001 things to do, and only 24 hours a day to do them. Missing family activities because of work obligations. Lack of sleep and exercise. Letting friendships drift away. Eating too much junk food at your desk. For entrepreneurs, …

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