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Category Archives: Social Media

How to Promote a Festival on Social Media

Festivals are a popular way to entertain large crowds. Organizing a festival can take months of planning so you want to be sure that your festival is a success. Social media is one of the most cost-effective ways to reach your event's audience. Although much social media marketing is free, there is a real cost in…
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Local Marketing Tips to Build Your Small Business

Building a small business requires time, strategy, money and a great product. If you have the great product, how much time, strategy and money does it take for your business to become profitable? The easy answer: it depends. No one factor is more important than the other. We've all seen very successful businesses that in…
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Social Media Changes that Small Business Owners Need to Know

Social media has been in the headlines recently - some good, and some not so good! No matter what is going on with social media, both individuals and small businesses rely on social media to get and give information. Small business owners have a hard time keeping up with the rapidly happening changes on the social…
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Social Media Updates Fall 2017

What's new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter  #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies.  #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to  Twitter briefly suspending actress Rose McGowan's…
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Social Purpose Campaigns: Is It Right for Your Brand?

Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all…
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Automate versus Scheduling Social Media: There’s A Difference

Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com  Social media…
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#GivingTuesday Social Media Tips for Nonprofits

#GivingTuesday is November 28, 2017  #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year…
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How to Build Your Keyword Strategy So Your Site Gets Found Online

If you have a website or sell your product or services online, you need a keyword strategy. What is a keyword? Keywords or phrases are ideas and topics that explain what your content is about. In terms of SEO, they're the words and phrases that people enter into search engines to find information. What is a…
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How to Promote Your Blog Post

Every digital marketing expert will agree: your business needs a blog. But what if you have a blog - but no one is reading it? The answer? You have to promote your blog post. Writing a blog takes a lot of time, effort and discipline. For a small business owner who's wearing 100 hats, has…
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