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Low-Cost Tech Tools for Event & Festival Planners | Amanda MacMaster | MacManda Media

Low-Cost Tech Tools for Event & Festival Planners

Event professionals have their hands full creating, planning, marketing and executing events and festivals. Event managers are increasingly relying on the power of technology to help them manage their workload and connect with their audiences – and to produce better events. Events of all sizes and types can benefit from tech – small business events, …

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Best Practices: How to Get Viewers For a Facebook Live Promoting Your Event | Amanda MacMaster | MacManda Media

How to Attract Viewers to a Facebook Live Promoting Your Event

You need to build buzz and online visibility to promote your event. Social media marketing is key to making your event more visible, selling more tickets and getting more attendees. Social media tools can help spread your event news to the exact audience you’re trying to reach. Video marketing still rules – because users love …

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NonProfit Event Marketing_ Tips and Strategies | Amanda MacMaster | MacManda Media

NonProfit Event Marketing: Tips and Strategies

A creative but flexible plan and knowing all the resources available in your community will help your nonprofit event succeed. Never put all your marketing eggs in one basket, or rely on last year’s success: your marketing strategy needs a diverse approach that takes advantage of free – or nearly free – tools that help bring attention to your cause while creating an event that your supporters want to attend.

Social Proof Strategies for Event Planners | Amanda MacMaster | MacManda Media

Social Proof Strategies for Event Planners

If there isn’t a photo on Instagram, it didn’t happen! I attended a media workshop by GMFEA (Greater Miami Festivals and Events Association) about how to get your story covered by the media. The panel of experts included representatives from WLRN, Miami Artzine, Indulge Magazine, Miami.com, Miami New Times and WPBT. They discussed the Instagram …

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How Your Nonprofit Can Use the Donate Features on Facebook and Instagram | Amanda MacMaster | MacManda Media

How Your Nonprofit Can Use the Donate Features on Facebook and Instagram

Fundraising is vital to the life of most nonprofit organizations; without financial donations from their community nonprofits cannot support their cause and in many cases, simply can’t exist. The benefit of using social media as your fundraising platform is the online power of your supporters. When using Facebook as a fundraising platform to support your …

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Local Marketing Tips to Build Your Small Business | Amanda MacMaster | MacManda Media

Local Marketing Tips to Build Your Small Business

Building a small business requires time, strategy, money and a great product. If you have the great product, how much time, strategy and money does it take for your business to become profitable? The easy answer: it depends. No one factor is more important than the other. We’ve all seen very successful businesses that in …

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