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Social media has been in the headlines recently – some good, and some not so good! No matter what is going on with social media, both individuals and small businesses rely on social media to get and give information. Small business owners have a hard time keeping up with the rapidly happening changes on the social …
Social Media Changes that Small Business Owners Need to Know Read More »
What’s new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about: Twitter #WomenBoycottTwitter Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies. #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to Twitter briefly suspending actress Rose McGowan’s …
Social Good • Social Purpose • Social Marketing Whatever you call it, social marketing is here to stay. More than any other age group, Millennials show their support with their wallets. A recent survey shows that 73% of Millennials will spend more on a product if the company does good work, and 66% of all …
Social Purpose Campaigns: Is It Right for Your Brand? Read More »
Do you feel like your company’s blog isn’t getting enough views? That you’re blogging away… but no one is reading? Writing and promoting your blog posts and articles takes time and creativity – two things you probably don’t have enough of! Blogs are an excellent way to drive targeted traffic to your website. Your business needs …
3 Fast, Easy Ways to Promote Your Blog Post (that you’re probably not doing now) Read More »
Business owners and entrepreneurs are busy people, wearing 100 hats and trying to get it all done. An important productivity tip for online marketing is planning and scheduling social media in advance. But there is a difference between scheduling and automating your social media posts. This guest post by Catherine Russell originally appeared on hirecatherine.com Social media …
Automate versus Scheduling Social Media: There’s A Difference Read More »
#GivingTuesday is November 28, 2017 #GivingTuesday is a global day of giving fueled by the power of social media and collaboration. Celebrated on the Tuesday following Thanksgiving (in the U.S.) and the widely recognized shopping events Black Friday and Cyber Monday, #GivingTuesday kicks off the charitable season, when many focus on their holiday and end-of-year …
If you have a website or sell your product or services online, you need a keyword strategy. What is a keyword? Keywords or phrases are ideas and topics that explain what your content is about. In terms of SEO, they’re the words and phrases that people enter into search engines to find information. What is a …
How to Build Your Keyword Strategy So Your Site Gets Found Online Read More »
Every digital marketing expert will agree: your business needs a blog. But what if you have a blog – but no one is reading it? The answer? You have to promote your blog post. Writing a blog takes a lot of time, effort and discipline. For a small business owner who’s wearing 100 hats, has …
How much should a nonprofit spend on marketing? 3% of your total operating budget, give or take… A study by Go-to-Market Strategies suggests that about half of for-profits spend 6% of their revenue on marketing. Another study estimates that it closer to 10% for most companies. ~ Social Media Today Every nonprofit is unique, with its …
Visual marketing is the use of images to convey your message. When you create unique images for your content, its sure to stand out in the crowd. Instagram, SnapChat, Twitter, Facebook, Pinterest… even LinkedIn – all the major social media platforms give preference to images in their newsfeed. In addition, your blog posts, digital ads, …