Instagram for Business
Instagram is a powerful social media platform for building your online community. Once you determine which social media channels are best for your business, the next step is to make sure you use each social media site in ways that help meet your business goals. Instagram is a highly visual opportunity to show who you are and what you do.
First, make sure you understand Instagram’s demographics: who is using IG, when they’re using it and what they use it for. According to Sprout Social, Instagram’s key demographics are:
- 22% men
- 29% women
- 28% urban
- 26% suburban
- 19% rural
- 26% > $75K
- 26% = $50 – $75K
- 23% = $30 – $49K
- 28% < $30K
- 24% college graduate
- 31% some college
- 23% high school or less
3 Instagram Tips for Business
Note: Instagram has been popular with businesses since its inception, and just recently IG has launched Instagram for Business and is slowly rolling it out to users. Our tips do not require an Instagram business account.
1. Create a Branded Hashtag
A branded hashtag is unique to your business, and is a slogan or tagline that you use and want your followers to use also. A branded hashtag is a way to easily find your campaign on Instagram, as well as on search engines.
tip: Your branded hashtag should be used in your Instagram bio, and is an IG search tool that can take the viewer to other IG posts with that hashtag. Your viewers will see who is using your #, and become part of your community.
2. Use Your Captions Strategically
On Instagram your photo says more than your words. Instagram gives you a lot of space to write about each image you post. The space below your image is your opportunity to:
- explain your message
- pitch your CTA
- add hashtags to help your post gain attention
Instagram allows captions up to 2,200 characters, but shorten them with the link …more after three lines. IG allows up to 30 hashtags in each caption, but using too many hashtags can make you look spammy.
tip: Less is more. While some posts may require a lot of text to adequately describe your message, fewer words – and humor – are proven strategies to capture attention on IG.
tip: Stash your hashtags in the Comment section so you don’t look too spammy when you want to use a lot of hashtags.
3. Choose Your Bio Link Wisely
Instagram allows only one clickable link in your account: so make it count. Many IG pros change their link frequently, such as their
- most recent blog post
- a special promotion or offer
- a new video or landing page
tip: Your caption can include a URL, but it won’t be clickable.
Instagram has proven to be a fun and effective tool for businesses to connect with their audience and for people to have a personal interaction with brands.
Contact Amanda to discuss your social media marketing strategy