Why Your Business Should be Marketing on YouTube
Your business can't be everywhere - to do a good job at content marketing, you need to determine which social media channels are best for your business. But without question, video is dominating social media and is favored by consumers in all demographics. As you create your content marketing strategy, adding video and YouTube can attract new audiences to your business and convert those viewers to fans and customers.
Marketers like video because users remember more of what they see than what they read:
1 minute of video equals 1.8 million words
3 Benefits of a Business YouTube Channel
1. Video is King
People in all demographics like to watch and share videos, and they remember more of what they watch than what they read:
including video on a landing page can increase conversion rates by 80%
92% of mobile video consumers share videos with others
- Video is engaging: people like to watch and share videos, and YouTube is the most popular video platform.
- People do business with other people: video is ideal to personalize your business and let your personality shine through.
- Seeing is believing: people are more likely to believe what they see than what they read.
2. 2nd Largest Search Engine
YouTube is the 2nd biggest search engine, and is owned by Google, the largest search engine. For small businesses and nonprofits, that means that posting videos on YouTube can expand your reach and help you get ranked higher on the search engines most people are using. People go to YouTube's search field and enter search terms to help them find information to entertain, inform and solve their problems.
If your target audience is on YouTube or Google videos can help your business rank higher and be more easily found.
SEO matters: Search Engine Optimization helps people find your business online, and can help your website rank higher. People typically stay on a website for seconds; if they watch your video they stay longer on your site, which helps your website rank higher on search engines.
Videos also help local search optimization: When you name your video file with your location and using your location in your video description and keywords, search engines understand where your business is located and can direct viewers to your site.
3. Technology Has Simplified Video Marketing
It has never been easier to create, upload and promote videos. Viewers enjoy a wide range of video types including those made using your smartphone and professionally produced marketing videos.
Video ideas for small business and nonprofits:
- an introduction or explainer video to introduce your business
- behind-the-scenes look at your business or event
- how-to videos
- introductions of your team
- customer testimonials
- product demonstrations
- interviews with industry experts
Now the question is: why isn't your business on YouTube?