Digital Marketing Content Planning Calendar
Each month you can use this free content marketing calendar to plan your online marketing content. We are sharing the planning calendar the team at MacManda Media uses to schedule our social media and online marketing activity each month. The last page is a blank marketing calendar to use to plan your content strategy.
Your content calendar can include your blog, email newsletter, social media, web content and more. Mapping out a plan will help you create a strategy that will make all of your online communication platforms work together and work for you.
Why do you need a digital marketing calendar?
As a small business owner, you need to find ways to save time and produce quality content for your audience.
When you're juggling 17 things and trying to run your business, it's hard to come up with ideas for your blog, newsletter and social media. A content calendar helps you plan your content marketing strategy in advance so that you know what you need to post, and when you should post it.
Here's an idea to help you create content and posts. Name your days. For example, if you were a gym you could do #MotivationMonday and post an inspirational fitness quote on your social media platforms every Monday. Then you can do #TransformationTuesday and share a before and after photo of clients each Tuesday and #MidWeekMotivation on Wednesday and share fun workout ideas, and so on.
tip: We love Brownielocks.com. Brownielocks tells you what holiday it is today and every day. You will never miss another NATIONAL HOTDOG DAY or ICECREAM LOVERS DAY again. This is a great tool for when you are creating that content calendar.
A content planning calendar will help stay consistent, help build your brand, develop your online personality and make it easier for you to post good content.