Website Design Tips
Designing a website for your business requires a lot of time and effort to assure it is both professional looking and easy to use. You know your business, and you understand who are your ideal clients. You now have to build a website that attracts your target audience to visit your website. There are so many details to building and releasing a new website, here are some website design tips you don’t want to overlook.
5 Easily Overlooked Website Design Tips
1. Add a Favicon
A favicon is the little image that appears in your site’s tab in the browser, and is an important part of your branding strategy. At MacManda Media, we use our M from our MMM logo:
If you don’t choose a favicon, your theme typically defaults to their favicon: why would you want to promote someone else’s business? Here is a business who forgot to upload their own favicon, so they are promoting WordPress:
Often the favicon space is too little – 16 x16 – to use your whole logo, so create a smaller version of your logo for your favicon.
2. Prioritize the user experience
Don’t be too clever in designing your website or your visitors may not be able to easily use your site! User experience – UX – is the most critical factor in getting visitors to like and use your website. No matter how great your content or your product is, if people can’t navigate your site they’ll leave.
- Make menus prominent and clear
- Use formatting to create easily read headlines and copy
- Consistent use of color
- Large buttons and CTAs that aren’t too close together
3. Make sure your site is mobile-friendly
Responsive design means your website functions and looks great on desktops, laptops, smartphones and tablets. More and more websites are viewed on a mobile device – currently about 57%, and responsive websites are designed so they are easy to navigate on a mobile device. Page layout that works on a desktop computer may not be easy to read on a smartphone, so your website designer should incorporate strategies so your site fast to load and easy to navigate on mobile devices.
Plus, Google now penalizes websites that are not mobile-friendly – and you don’t want to rank low in search due to poor website design.
4. Typos and grammar errors
Its hard to write good copy that quickly and clearly tell your visitors about your website, and then tells them what you want them to do. Nothing is more annoying to a user than obvious spelling and grammar mistakes on a website – as well as embarrassing to the website owner! There are many spelling and grammar tools to help you identify errors; a few of our favorites are
- Grammarly – finds grammar and spelling mistakes as you type
- typosaurus – scans completed websites for errors
- CheckDog – checks a website for broken links and spelling errors
5. Promote your new look
Whether you have a whole new website, or you have updated and refreshed your old site, announce and promote your new look! Let your customers know that you’ve redesigned your site, and
- Announce your new website on social media channels. Turn your website launch into a special event – offer special discounts and promotions or have an open house at your business.
- Invite your visitors to explore your new features. Tell them what’s new, and why you added it. A guided video tour or a blog post are effective ways to showcase your new site.
- Encourage your readers to give you feedback. I once saw a business post on Twitter they’d buy anyone who finds a typo on their site a cup of coffee. So I looked, and sent them a few typos, and received a $5 Starbucks gift card in appreciation. And the happy website owner had an expert proofreader for only $5!
We like this infographic from MarketingProfs – it’s a checklist of 20 Ideas for Your Website Homepage Content