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5 Minute Social Media Audit

written by Catherine Russell of

5 Easy Updates to Your Social Media Profiles

Your social media profiles represent your personal brand: they’re your first impression in online networking. Just as your business card needs to be updated occasionally, your social media profiles need to be reviewed and updated to keep pace with changes to social networks and with changes to your business.

You only get one chance to make a first impression.

Personal branding allows you to build and control your online image: starting with your social media presence.

5 Minute Social Media Branding Audit:

  1.  Optimize Your Headlines

The new LinkedIn mobile app only shows 68 characters of the 120 maximum of your headline so be sure your first 68 are what you want people to know.

JoAnne Funch, LinkedIn Trainer

  1.  Customize Default Settings

Open the customize settings on each social network and review one-by-one to make sure that all images, text, and options are being used and optimized.


  1.  Update Your Profile Photos

Be sure to stick with the same picture as your default photo from one network to the next, that way people easily recognize you across all social networks.

Another thing that helps in SEO value is naming your photo file appropriately before uploading it. Be sure you have named it yourname.jpg or yourbusiness.jpg as opposed to uploading IMG0153.jpg.


  1.  Branded Cover Photos and Background Images

Every social network has different image dimensions for cover or background photos, but the reasoning for why we want we want our logo on the images is the same: branding. The cover image is usually the first thing a user sees when he or she becomes a fan of your page, and you want to give them a good impression of your brand.

Search Engine Watch

  1.   What’s Your Bio CTA?

To make the most of your social media bio, include a call to action of sorts: links to external sources that can give your new connections more insight into your work. It can be an email address to reach out to you by means more personal than a direct message, or a link to your official website or official blog.


Build your personal brand through the strategic use of social media. Your social media profile – your photo, bio and links – persuade visitors in an instant to follow you, or to keep clicking to the next profile.

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