What’s new is social media? Here are some recent social media updates and changes to your favorite marketing channels that you might not know about:
Twitter has promised to be more responsive and proactive in its anti-harassment and free speech policies. #WomenBoycottTwitter was trending across Twitter Friday October 13, in response to Twitter briefly suspending actress Rose McGowan’s account after she had spoke out about her experience in the Harvey Weinstein sex scandal. In response, Jack Dorsey, Twitter’s chief executive said, “We need to be a lot more transparent in our actions in order to build trust” and “we do need to do a better job at showing that we are not selectively applying rules”.
Fewer Types of Post Boosts
Facebook changed the types of posts you’re allowed to boost. Effective September 15, Facebook stopped allowing boosts on posts they say are rarely used, and not effective for advertising.
Round Profile Pics
Facebook wants to make page profiles look more engaging, and started rolling out rounded profile pics in August, but the update is now more widespread. The reason for the change?
Facebook is testing a new enhancement that incorporates Stories from Instagram. The latest version lets users post stories on Instagram and Facebook.
Rolling out starting in August, LinkedIn Video allows you to record live videos to your LinkedIn profile or upload previously recorded videos. Audience insight statistics are available for who watched your video, from where and other marketing stats.
Hashtags have come to LinkedIn – again! First rolled out earlier this year on mobile, LinkedIn desktop is now allowing users to add and search by #s to find and follow specific topics easier.
Instagram Stories on Desktop
Instagram was launched as a mobile device, but once Facebook purchased the site there have been continued updates to make the platform more desktop friendly. In recent weeks desktop Instagram Stories has started rolling out, and will soon be available everywhere.
Pinterest Taste Graph
The Pinterest Taste Graph gives marketers more precise information for targets Pinterest user’s interests and tastes. With 5000 new categories, marketers will be able to understand and target their audiences more accurately.
WhatsApp is rolling out more features like the ability to send photos and videos, reply to messages and track previously sent messages. WhatsApp’s main competitor is Messenger – both are owned by Facebook, so expect them to evolve with similar features. Messenger is used primarily in the United States, while WhatsApp is popular in Europe and Asia.
And Coming Soon…
Twitter is Growing to 280 Characters!
Twitter is doubling the length of their users’ posts from 180 to 280 characters in an effort to get more users back on Twitter. Already testing the change with some users, expect to see a full roll-out in the next few months.